Crafted with finely crushed biscuits blended into Uji matcha-infused dough, this product delivers an authentic adult flavor, allowing enthusiasts to savor the profound bitterness, aroma, and richness of genuine matcha.

Launched in 1976, these crackers feature a nostalgic Japanese folk tale-style package that has remained unchanged over the years. With a crispy texture and a hint of salt, they deliver an enduring and simple flavor. The subtle saltiness lingers, and each cracker is adorned with a single peanut.

A wholesome and flavorful treat combining kinako, black sugar, and malt syrup in perfect harmony. Ideal for those mindful of health, it offers a delightful taste experience. Perfectly complementing tea, it provides a cozy and satisfying moment.
Kinako provides fiber for digestion and weight management.
Malt syrup, a low-calorie sweetener, is ideal for weight watchers.
Black sugar, rich in minerals, may offer skin benefits and digestive support.

Since 1960, Aji Curry has been defined by a secret spice blend crafted in-house by a single artisan. This exclusive recipe, kept under wraps, delivers a unique and unforgettable flavor. Meet "Yamato-kun," the enduring face on our packaging, symbolizing reliability and nostalgia over the years.

Authentic Aroma of Freshly Fried Chicken with Spicy Garlic and Ginger. A true classic with a touch of spice. Our long-standing bestseller and crowd favorite, released in the 1980s. The character behind it is Pocchi-kun:

Since 1981, "Cabbage Taro" has been a long-standing favorite, crafted with premium corn for a light and crispy snack. Its distinctive flavor, featuring a rich sauce and a hint of seaweed, has made it a perennial bestseller. Contrary to its name, it contains no cabbage, adding to the uniqueness that has contributed to its enduring popularity.

Born in 1955, Maeda Crackers are an irresistible snack, offering a nostalgic flavor with their light saltiness. A popular creation from Maeda Seika, these crackers are known for their simple yet delicious seasoning. Once you start, you won't be able to resist the temptation. Loved by a diverse audience, from children to adults.

Pitted small dried plums. The sweet and tangy burst the moment you put them in your mouth is addictive. Healthy and perfect for non-smokers, heatstroke prevention, diet, and fatigue recovery.

A soft, thin, and slightly sweet senbei, like a wafer. Enjoy by sandwiching with plum jam, mizuame, condensed milk, or sauce. At Osaka festivals, win up to 10 thick pieces of milk senbei through a lottery!

Umaibo is a stick-shaped corn puff snack introduced in July 1979, offering over 60 varieties. The popular Vegetable Salad flavor features a healthy taste reminiscent of salad dressing, evolving from an initial vegetable juice-like flavor to a more palatable, sweet vegetable juice base.

A long-selling product introduced in 1973 (Showa 48), is a confectionery inspired by the design of a lighter. Developed as a parody of the preferences of adults who supported the rapid economic growth after the war, these mints feature a slightly sour plum flavor, incorporating the essence of plum.

A crunchy snack with a salty and cheese-flavored seasoning that has been loved for nearly 50 years. This classic dagashi, with its simple transparent packaging and retro font, maintains a nostalgic charm that appeals even to those from the Showa era. Its light texture makes it easy to indulge in a whole bag.

"Suzukasutera offers a balanced blend of sweetness and the refreshing essence of melon, complemented by a generous coating of granulated sugar. Its bell-shaped decoration adds a unique touch, making it an ideal companion for Japanese green tea."

"European Style Senbei": A nostalgic snack with a retro charm, featuring a simple yet delicious blend of sugar, wheat flour, vegetable oil, skim milk powder, and salt. Perfect for a satisfying texture and a taste that complements hojicha beautifully. Ideal for those craving a modest yet nostalgic treat.

Authentic matcha produced in Nishio, Aichi Prefecture, a renowned matcha-producing region in Japan. The genuine sweetness and balanced bitterness inherent to matcha are its key attractions. Packed with the nutritional benefits of green tea, it also offers outstanding health advantages.

Gyokuro, produced in Yame City, Fukuoka Prefecture, one of Japan's leading gyokuro tea regions. Gyokuro is characterized by its rich sweetness and fresh aroma, attributed to the abundant theanine, which contributes to both flavor and sweetness.

A premium hojicha made by carefully selecting only the stems of spring-picked first flush tea, rich in sweetness and umami. These stems are lightly roasted, resulting in a luxurious hojicha that harmonizes a full-bodied sweetness with a refined toasty aroma.

Tea blended with spring-picked sencha, Hiroshima-grown dried lemon, and lemon myrtle from Australia. The rich sweetness of sencha harmonizes with the fresh notes of lemon, creating a delightful tea.

Tea meticulously roasted with strong heat, using Shizuoka-grown sencha. It possesses the inherent mild astringency and richness of tea, providing a satisfying taste. It pairs well with meals and is equally enjoyable as an iced beverage.